Apera Health: Digital Transformation in Medical Tourism

Generate qualified international patient demand in Romania, the UK, Germany and New Zealand.

Key Needs at the Start of the Project

• Lower the cost per lead and per appointment while improving return on ad spend (ROAS)
• Build a multilingual, multi-country growth model that scales
• Provide local trust signals (certifications, physician authority)

Performance Architecture

We built a conversion funnel on Meta Ads, Google Search and WhatsApp. Language, messaging and creative were adapted separately for each country, and weekly A/B tests kept optimizing creative and landing page performance.

Target Markets and Approach

• Romania (RO/EN): short videos with transparent pricing drew the highest engagement
• United Kingdom (EN): testimonial-led Reels drove strong conversion
• Germany (DE/EN): clinic certifications cleared the trust threshold
• New Zealand (EN): low volume, high revenue per patient

The content strategy used real patient reviews, before-and-after videos, physician introduction clips and carousel visuals. WhatsApp integration created a steady flow of warm leads.

Results Within 3 Months

• Cost per lead (CPL) down 30%
• Appointment conversions up 52%
• One multilingual funnel running across four markets

Key Takeaway

Local trust signals directly lower the cost per lead and per appointment. Instant messaging and creative micro-localization keep return on ad spend sustainable. The project left Apera Health with a measurable, repeatable growth infrastructure for international patient acquisition.