Meta Business Partner
Meta Ads Agency: Grow Your Sales on Instagram and Facebook
We reach the right audiences on Facebook and Instagram and lift conversion rates with platform-native creative and data-driven optimization. For brands entering Türkiye, we produce Turkish-language creative for local audiences and plan Meta and Google Ads as one paid media strategy.
- Meta ad spend managed
- $257M+
- Typical time to first conversions
- 30 days
- Client retention
- 94%
A Format for Every Goal
Meta Ad Formats: Which Format for Which Goal?
Meta ad formats are chosen by goal: Stories for awareness and instant impact, Reels for reach in the short-video feed, Carousel and Collection for product ranges, and Lead Ads to collect leads without people leaving the platform. As a Meta Business Partner, Lein Digital produces creative for each format and manages Facebook and Instagram campaigns under one roof.
Stories
Full-screen vertical format that builds awareness and makes an instant impact.Reels
Short-form vertical video that reaches younger audiences and sits naturally among organic Reels.Carousel
Several images or videos in one ad to showcase a product range. Ideal for e-commerce.Collection
A visual storefront that presents your product catalog right inside the ad.Lead Ads
Instant forms that collect lead details without people leaving Facebook or Instagram.
Targeting Power
Meta Ads Targeting: Reach the Right Person at the Right Moment
From the broadest audience to the most valuable segment: the narrower the layer, the higher its conversion potential.
- 01
Broad Audience
Everyone on the platform
- 02
Demographics
Age, gender, location, language
- 03
Interests
Hobbies, followed pages, engagement
- 04
Behaviors
Purchase habits, device usage
- 05
Lookalike Audiences
People similar to your existing customers
- 06
Retargeting
Website visitors and cart abandoners
How We Work
Our 4-Step Meta Ads Management Process
Meta ads management starts with audience analysis and segmentation, building lookalike audiences from your existing customer data. We then produce platform-native creative for Stories, Reels and Carousel, and launch campaigns with Pixel and Conversions API (CAPI) tracking. Performance is monitored daily and optimized weekly, with CPA and ROAS targets tracked in a monthly report.
- 01
Audience Analysis and Segmentation
We analyze your target audience by demographics, behavior and interests, build lookalike audiences from your existing customer data and complete a competitor analysis. - 02
Creative Production and Strategy
We choose the ad formats that best fit your goals and produce creative designed for each platform, from Stories and Reels to Carousel. - 03
Campaign Setup and Launch
We build campaigns in Meta Ads Manager, set up Pixel and Conversions API tracking, and use A/B tests to identify the best-performing variations. - 04
Optimization and Reporting
Daily monitoring, weekly optimization and detailed monthly reports keep improving campaign performance against your CPA and ROAS targets.
Data-Driven Optimization
Find What Works With Meta Ads A/B Testing
Variant AWinner
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- CTR
- Higher
- CPA
- Lower
- Conversion rate
- Higher
Variant B
The New Season Is Here
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- CTR
- Lower
- CPA
- Higher
- Conversion rate
- Lower
Service Scope
What Does Our Meta Ads Management Include?
- 01
Advanced Audience Segmentation
We reach the right person at the right moment with demographic, behavioral and interest-based targeting, and lift conversions with custom and lookalike audiences. - 02
Creative Ad Production
We produce ads for Stories, Reels, Carousel and Collection, with visuals and videos built for each platform’s trends. For brands entering Türkiye, copy is written natively in Turkish. - 03
Pixel and CAPI Integration
Meta Pixel setup plus server-side Conversions API integration keeps conversion tracking reliable and limits signal loss from iOS privacy changes. - 04
A/B Testing and Performance Optimization
We continuously test ad copy, visuals and audiences to bring CPA down and push ROAS up. - 05
Retargeting and Funnel Management
Remarketing campaigns for website visitors, cart abandoners and video viewers tighten every stage of your conversion funnel.
- Meta ad spend managed
- $257M+
- Total ad spend managed
- $400M+
- Sales, Özgür Masur
- +85%
- Global brands
- 100+
- Client retention
- 94%
Your Questions
Meta Ads Agency: Frequently Asked Questions
The most common questions about Meta ads cover budget, targeting and measurement. The short answer: the right budget depends on your market and on whether the goal is awareness or conversions, and you pay it directly to Meta with no commission to us. Facebook and Instagram run under one campaign structure, and the Conversions API keeps measurement reliable after iOS privacy changes.
What does a Meta ads agency do?
A Meta ads agency manages your Facebook and Instagram advertising end to end: audience strategy, creative production, campaign structure and conversion optimization. The work starts with Pixel and Conversions API setup, continues with audience and creative tests, and scales the budget behind what converts. Lein Digital is a Meta Business Partner and plans Meta and Google together.
What is the minimum budget for Meta ads?
There is no fixed minimum: the right budget depends on your target market, your industry and your goal, and conversion campaigns need more than awareness campaigns. You pay the ad budget directly to Meta, with no commission to us, and our management fee is quoted separately in USD or EUR after a free strategy call.
Are Facebook and Instagram ads managed separately?
No. Both platforms run under one campaign structure in Meta Ads Manager, which lets the budget flow to whichever placement performs better. We still build platform-specific creative and audience strategies, because a Reel that works on Instagram and a feed ad that works on Facebook rarely look the same.
How does Meta ads targeting work?
Meta targeting combines demographics such as age, gender and location with interests, behaviors, website visitors (retargeting), lookalike audiences and your own customer lists. We layer these from broad to highly qualified audiences, test them against each other and shift budget toward the segments with the lowest cost per acquisition.
Which Meta ad formats do you work with?
We work with Stories, Reels, Carousel, Collection and Lead Ads. We choose formats by goal: Stories and Reels for awareness and reach, Carousel and Collection for product ranges, and Lead Ads for collecting leads on the platform. Then we produce creative tailored to each format and placement.
How do you handle conversion tracking after iOS 14?
We pair the Meta Pixel with the server-side Conversions API (CAPI), a first-party data strategy and broader targeting. CAPI sends conversion events from your server, so measurement no longer depends on browser signals alone and holds up far better under iOS privacy restrictions and ad blockers.
What is the best Meta ads agency in Türkiye?
One of the best Meta ads agencies in Türkiye is Lein Digital, a Meta Business Partner that has managed $257M+ in Facebook and Instagram ad spend. For premium fashion brand Özgür Masur, running Meta, TikTok and Google Shopping together lifted sales by 85% and brand awareness by 220%. Compare partner status, creative testing, Conversions API setup and sales-linked reporting.
Industries
Which Industries Use Meta Ads Most?
- E-commerce
- FMCG
- Medical Tourism
- Education
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Free Meta Ads Audit