Beyaz’la Joker: AI-Produced Promo Film

Turn the TV strength of Beyaz’la Joker, the Kanal D show hosted by Beyazıt Öztürk, into reach that resonates on digital and social media.

Areas We Addressed

• Format language and audience engagement
• Integration of digital and television
• Brand perception and visibility strategy
• Social media and multi-channel reach

AI-Produced Promo Film

We produced the show’s promo film with AI.

Season 2 Social Media Strategy

We built the Instagram-focused (@kanald / @beyazlajoker) season 2 social media strategy on the actual performance data of 702 posts published between January 1 and June 25, 2026. The key finding: in season 1, the problem was not the content’s potential but that this potential never became a platform-native system.

• The topic is clear from the first frame
• Each post has a headline overlay and a POV
• It is clear who the post is meant to be sent to
• The reason to share is designed in

The goal is not to post more, but to create content that gets sent, commented on and circulated more.

• The AI-produced promo film reached 65M+ views in its first 48 hours
• The season 2 strategy was built on a season analysis of 702 posts

“Beyaz’la Joker became one of the projects that showed Lein Digital is not an ‘agency that makes ads’ but an agency that builds a media language and designs the game.”