Google Partner Agency
Google Ads Agency: More Conversions From Your Budget
We run Google Search, Display, YouTube, Shopping and Performance Max campaigns that reach buyers while they search, browse and watch. For brands entering Türkiye, we build campaigns in native Turkish around local search behavior, with account management and reporting in English.
- Google ad spend managed
- $143M+
- Typical time to first conversions
- 30 days
- Global brands
- 100+
A Campaign for Every Goal
Google Ads Campaign Types: Which Campaign for Which Goal?
Google Ads campaign types are chosen by goal: Search for high purchase-intent queries, Shopping for product sales, Display and YouTube for awareness and remarketing, and Performance Max for conversions across all Google channels. As a Google Partner, Lein Digital manages all five campaign types in one account structure with shared conversion tracking.
Search
Search Ads
Reach people at the exact moment they search for what you sell, when purchase intent is at its highest.Display
Display Network
Build awareness and win back visitors with visual ads and remarketing across millions of websites and apps.Shopping
Shopping Ads
A visual ad format that shows product image, price and store name right in the results to drive direct sales.YouTube
YouTube Video Ads
Reach broad or precisely targeted audiences with video ads on YouTube, from awareness to action.Performance Max
Performance Max
One campaign across every Google channel, with Google’s AI optimizing toward your conversion goals.
Transparent Management
Track Every Google Ads Metric That Matters
Campaign Dashboard Your account, your data
- Click-through rate
- CTR
- Cost per click
- CPC
- Conversion rate
- CVR
- Cost per acquisition
- CPA
- Return on ad spend
- ROAS
How We Work
Our 4-Step Google Ads Management Process
Google Ads management starts with an account and competitor audit. Next come keyword research, a bidding strategy and a budget allocation plan; campaigns are then built and launched with A/B tests. Lein Digital updates bids, targeting and ad copy in weekly optimization cycles and reports ROAS and cost per conversion every month.
- 01
Account and Competitor Audit
We analyze your current Google Ads account, past campaign performance and your competitors’ ad strategies in depth, then lay out the opportunities and the potential for improvement. - 02
Keywords and Strategy
We research keywords specific to your industry, market and goals, then build a bidding strategy and a budget allocation plan. A negative keyword list keeps spend away from irrelevant searches. - 03
Campaign Setup and Launch
We build Search, Display, Shopping and YouTube campaigns to a professional standard and use A/B tests to find the ad variations that perform best. - 04
Optimization and Reporting
Weekly optimization cycles keep improving bids, targeting and ad copy. Detailed monthly performance reports share the whole process transparently.
Budget Planning
What Can You Achieve With Your Google Ads Budget?
There is no universal minimum Google Ads budget: the right starting point depends on your target market, click costs in your industry and your goals, and competitive industries such as healthcare, finance and legal need more. You pay the ad budget directly to Google, with no commission to us; our management fee is quoted separately in USD or EUR. Before launch, we forecast impressions, clicks and conversions for your budget.
Monthly Ad Budget
Per market
Paid directly to Google. We forecast results for your market before launch.
Management fee quoted separately, in USD or EUR
What to Expect
- Commission on ad spend
- 0%
- Typical time to first conversions
- 30 days
- Minimum term, then monthly
- 3 months
- Optimization cycle
- Weekly
Service Scope
What Does Our Google Ads Management Include?
- 01
Audience Optimization
We reach the right audience with demographic, interest and behavioral signals, and lift conversion rates with remarketing and customer-list audiences. - 02
ROAS-Focused Management
We manage every campaign for return on ad spend, using smart bidding strategies and budget optimization to get more conversions from the same spend. - 03
GA4 and Conversion Tracking
Google Analytics 4 integration, enhanced conversion tracking and attribution models let us follow every click through to the conversion. - 04
A/B Testing and Creative Optimization
We continuously test ad copy, visuals and landing pages to find the combinations that perform best. - 05
Competitor Monitoring and Benchmarks
We track competitors’ ad messaging, keywords and auction presence to give your campaigns a competitive edge.
- Google ad spend managed
- $143M+
- Total ad spend managed
- $400M+
- Client retention
- 94%
- Commission on ad spend
- 0%
Your Questions
Google Ads Agency: Frequently Asked Questions
The most common questions about Google Ads cover budget, measurement and how often campaigns are optimized. The short answer: the right budget depends on your market and industry, and you pay it directly to Google with no commission to us. Success is measured in ROAS and cost per conversion, campaigns are optimized weekly, and measurable conversions typically arrive within the first 30 days.
What does a Google Ads agency do?
A Google Ads agency plans, builds and manages your Search, Display, YouTube, Shopping and Performance Max campaigns, then optimizes them against conversion data. The work runs from keyword and competitor research to campaign structure, ad copy, conversion tracking and budget optimization. Lein Digital is a Google Partner and optimizes campaigns on a weekly cycle.
What is the minimum budget for Google Ads?
There is no fixed minimum: the right budget depends on your target market, click costs in your industry and your goals, and competitive industries such as healthcare, finance and legal need more. You pay Google directly, with no commission to us. We forecast results for your budget before launch and quote our fee separately in USD or EUR.
What is ROAS in Google Ads, and how is it measured?
ROAS (return on ad spend) is the revenue your ads generate for every unit of currency you spend: spend $1, earn $4, and your ROAS is 4x. We measure it with Google Analytics 4 and conversion tracking, report it monthly and use it together with cost per conversion to decide where the budget goes.
How do Google Ads work?
Google Ads runs on an auction. When someone searches for your keywords, Google weighs your bid and ad quality to decide whether and where your ad appears. With cost-per-click bidding, you pay only when someone clicks; other bidding strategies optimize toward conversions or conversion value instead.
Which Google Ads campaign types do you manage?
We manage all of them: Search, Display, Shopping, YouTube video and Performance Max. We choose the mix by goal, for example Search for high-intent queries and Shopping for product sales, and run every campaign in one account structure with shared conversion tracking, so the budget flows to what performs best.
What does it mean to be a Google Partner agency?
Google Partner is an official status Google awards to agencies that meet its performance, ad spend and certification requirements. For clients, it means certified specialists who follow current best practices, backed by Google’s partner support and training. Lein Digital is a Google Partner and has managed $143M+ in Google ad spend.
How often are my campaigns optimized?
Every week. We review and update bidding strategies, ad copy, audience segments and negative keywords on a weekly cycle and keep testing new variations. A detailed performance report every month lets you follow each change and its effect on cost per conversion and ROAS, so the whole process stays transparent.
What is the best Google Ads agency in Türkiye?
One of the best Google Ads agencies in Türkiye is Lein Digital, a Google Partner that has worked with 100+ global brands since 2016 and managed $143M+ in Google ad spend. For Apera Health, Google Search and Meta campaigns cut cost per lead by 30% in three months. When choosing, compare partner status, managed spend, tracking accuracy and reporting transparency.
Industries
Which Industries Use Google Ads Most?
- E-commerce
- Medical Tourism
- Real Estate
- Finance
- Education
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Free Google Ads Audit